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For anyone to be successful in the advertising and display business, we feel it is imperative to have strong working relationships with the major ad agencies around the world.
Even though many of the biggest companies now have a media division that purchases all or most of their TV and other key media in house, we think that the agency has a bigger role to play developing the message and where it should play.
No one is better equipped and staffed to solve the complicated issues that face any ad campaign making an impression worthy of it’s cost. They have many years of experience and a Rolodex of talent and outlets we aspire to be a part of.
We want to replace all the current media outlets with our growing and diverse demographics within the public property and chain store nations of people who use more of the data they get on their personnel electronics than any other form of information. We see ourselves as a logical extension of how people will use that information and since those people, who see our display ads, are close to or at a point of purchase, we not only offer smart media, we add the distribution opportunity for them to grab a coupon, special offer or product introduction on the fly at places where they are most likely to use it instantly or make sure they can take that same ad data, supplied by our “” systems away with them for future use should they not have the time to act on our many “calls to action” while in any location we service.
Not only will our veiwer population continue to grow, it does so at the exact place advertisers can expect to see an immediate result from their efforts to attract them. Our ads and data systems are working in all the right places at times when there the best chance to make a purchase or keep offers within our display ads for future use.
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This is why we feel it is vital to have a strong healthy relationship with the ad agency industry and enlist them to show us all how smart and effective this new growing OOH media can be.
Once the New Media people within the industry grasp our potential we look forward to having their input and ideas to grow the most effective systems and outlet relationships, so we both can prosper as a team, dedicated to getting the best out of each ad dollar invested.
will become the true future of advertising with these relationships firmly in hand and guiding us all to a better result from our OOH Global distribution networks.
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AD Agency Confidential Files and Rate cards |
